Hello, World! It's time you get to know me.

If there's a phrase that encapsulates who I am, it is this: Master of none.

I am a quintessential middle child. Someone you think you know, but in all honesty, you know nothing at all. A girl next door. A soccer mom. A doting wife. A dutiful daughter. Unnecessarily and gorgeously freckled. Now that you’ve got a basic idea of what I am, let me add the twist to the story. A party animal. A wild child. An avid reader of thrillers. Unhealthily obsessed with my child. Mad traveller.

That should be enough for anyone who wants to begin to know me. Now to the main part. I love creating. I studied to be a dentist, and while I was an average academically-scoring graduate, I killed it in practicals. I loved making teeth. The design, the dents, the texture, the anatomy of it. The geometry of it. Turns out, I was just a closeted designer. I had it in me, I just didn’t know it.

Cut to years later, having been in the business of fashion for a good 15 years, I finally had the courage to put all my knowledge to good use and start this label, which I conveniently named ‘AAISHWARYA GOYAL’. A little homage to myself and everything I have been through and learned and fought for.

It’s going to be a heck of a ride. So stay here with me. Stay hooked. Keep supporting. You’re in for the most fun fashion can bring you.

Using AI for the first time to make my designs look fun.

What you should look forward to?

There’s drama. There’s constant change of mind. Design inspirations. Colour selections. Brands that I look up to. Travel destinations that inspire me and excite me. A lot of pictures of my Masterji. Scraps sometimes. Essentially, everything you need after a hectic day to calm your mind.

Exhibit A: Masterji in his own world, but in my happy space.

To sum it all up: If you’re a fashion enthusiast who dreams of someday starting your own brand, this is your masterclass.

If you have randomly stumbled upon my blog (fingers crossed), this is going to be a fun 2-3 minute read about the chaotic life of a zen girl.

Hope to see you back here soon.

❤️

A. G.